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Our process
At J Middlekoop Social, I use AI tools for research and competitor analysis to work efficiently and keep your strategy sharp. Every post, caption, and piece of content is created by me, ensuring your brand voice stays authentic and engaging. You get the best of both worlds: AI-backed insights with human creativity and expertise.
This allows me to offer expert-level strategy and execution at a rate that’s far more accessible than traditional agency pricing, without compromising on quality or results.
What’s Included:
- Industry Research: I analyze leaders in your field to spot opportunities and position your brand ahead of the curve.
- Audience Deep Dive: I uncover your audience’s true motivators to create content that speaks directly to them.
- Content Strategy: I review top-performing content in your niche and craft posts designed to achieve similar results.
- Content Creation: I write posts, script video content, and provide clear direction to keep things simple on your end.
- Publishing and Management: I handle editing, scheduling, captions, hashtags, and publishing so you stay hands-off.
- Ongoing Optimisation: I monitor performance and adjust your strategy regularly to keep growth on track.
Strategy Development
Looking for just the strategy to get started?
This streamlined option gives you a clear, actionable social media strategy without the full management commitment. Using a blend of AI tools and my own expert research, I deliver a customized plan that sets you up to post with purpose and confidence—at a fraction of traditional strategy costs.
$299 includes:
- A tailored strategy with messaging examples to guide your voice
- Brand guidelines including your tone of voice and story framework
- Competitor analysis of 2 key competitors
- A curated idea bank with post inspirations, including why each idea works (researched from Instagram)
- Quick guide to KPIs: what to track and what it tells you
It’s the same high-quality strategy framework I use for full-service clients, made affordable and accessible for those ready to take charge of their own social media.
How about a custom content creation package?
This custom content package gives you scroll-stopping video content without the stress of filming or editing. With creative direction tailored to your brand, I plan and produce content that reflects your voice and visuals, ready for you to post with ease.
Price varies.
- A collaborative strategy session to define your content direction
- Shot lists, scripting, and on-location content capture
- Edited Reels customized to your brand’s tone and goals
- A blend of B-roll, behind-the-scenes, and personality-driven footage
- All final videos delivered to you, ready to post when and where you choose
It’s the same level of creative production I use for full-service clients, but designed for businesses who prefer to keep posting in-house, without compromising on quality.
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